Steve Ettlinger, author of Twinkie, Deconstructed, which I wrote about recently, left a comment saying that my blog post was his favorite review of the book.
In part that must be because I liked it, but it also seems that most other reviewers missed the winking irony in his use of Registered Trademark Symbols® throughout, which reminded me of Douglas Coupland's early-'90s novel Shampoo Planet. In that previous case the brands were made up, but the effect is similar: as a reader you feel a bit uncomfortable being hyper-aware of them.
I like that Ettlinger is keeping track of online reviews, in addition to those in traditional publications and media.
Labels: books, food, linkbait, writing