Journal: News & Comment

Boosting your search ranking: it's no trick

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Now that it has scrolled off the front page of my site, the full version of this article now appears in my essays section. I have also expanded it to address some reader feedback.

Yesterday someone I've done some work for asked me for help getting better search results for his company. He was concerned that typing in the name of his company to Google brought the firm up only on page two, somewhat behind links from newspapers to his site, and links from other sites talking about his site.

He wanted to get a page 1 (or #1) result for his website for that search, and also asked if I could help getting a page 1 result for a more generic phrase that forms part of his company's name. Among my other ramblings about web design and search results, I've already written about why search engine optimization isn't too useful on the modern Web, but my longer response here might be helpful too, so I'm posting an edited version.

I won't name the company in question, since that wouldn't be polite, so I'll call it "Great Plains Logistics" as a pseudonym, and pretend that you, my reader, are the one contacting me...

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