Journal: News & Comment

Why writing is still important

Permalinks to this entry: individual page or in monthly context. For more material from my journal, visit my home page or the archive.

Gerry McGovern writes wisely about words on the Web today:

You can't automate the creation of quality content. Someone, somewhere, has to write the stuff. If she's not good at her job, the process becomes not only redundant but also counter-productive. [...] It's not unusual to find organizations that have given little to no consideration as to who might actually read what's on their Web sites. Forget your reader and you can forget success. This holds true for an intranet, an extranet, or a public Web site.

That's one big reason why weblogs, even though individual ones tend to have small audiences, are so popular and useful as a whole.

 |