Noticed how many more prepared food products (yogurt, cookies, ice cream, etc.) are advertising fibre content in the past year or so? Have food makers smartened up and started putting whole grains in a whole bunch of foods? As you would expect, no. The companies are simply able to put artificial fibre additives into a wider variety of foods than they used to. However:
The problem with this is that nobody knows if these fiber additives possess the same health benefits as natural fiber found in whole grains, fruits, and vegetables.
So that new high-fibre yogurt that doesn't taste high-fibre—well, it may not be any better for you than the old stuff, and is very likely not as good for you as real whole-grain food. No shock: these new fibre-enriched foods are more marketing than nutrition.
Labels: food, marketing, science